How do you know when you’ve lost touch with reality? When you find yourself writing stuff like this:
Singapore’s first multi-sensory experiential shopping and lifestyle mall spread out over 660,000 square feet.
Multi-sensory? Yeah, because I usually go shopping wearing earplugs and a bag over my head. Experiential? Is that even a word?
I’m sure it’s going to be a nice shopping mall—well, as nice as they ever can be—but all I took away from that sentence is that it’s big.
Never have so many words said so little. Actually, they probably have. There’s a lot of this kind of uncommunication around these days. Seen any similarly egregious examples recently?