Archive: 2002-08-27
Artificial flavo(u)r
I got thinking today about the cultural implications of artificial flavourings. Sounds strange, doesn’t it? What prompted it was the fact that twice in the past week, I have had some foodstuffs flavoured with artificial ’grape’ flavouring. The second of these was grape juice. On the front of the pack it said “100% fruit juice”, but listed the ingredients on the side as grape juice and...flavouring. Hang on, that’s not 100%... So Dole (the manufacturer): you suck.